WE ARE ALL ABOUT CONTENT
Smart Strategy – Creative Delivery
10 BENEFITS OF CONTENT MARKETING
Improved Result for SEO
Increased Website Traffic and Engagement
More Targeted Leads
More Sales or Leads
Enhanced Brand Image
Greater Brand Authority and Consistency
Increased Brand Loyalty
More Brand Visibility
Increased Brand Recognition
Faster Lead Generation
WHO WE ARE
At All About Content we define content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.
WHY ALL ABOUT CONTENT?
- Commercially minded on REAL outcomes and value from what we create.
- Not just a “fluffy” idea that does not meet any KPI’s!
- Long living brand and message recall across all platforms.
Why We are Qualified to work on YOUR Brand.
Lets keep it simple… it’s because we understand the power of creative content and how it can spark a conversation that can be amplified in a very short period of time, over many media environments.
In today’s highly fragmented, always changing and dynamic media landscape, creative content is one of the best ways to build stable and strategic awareness for your business and brand. There will always be tactics that produce quick, short-lived spikes in traffic and leads, but the underlying brand values MUST be adhered to and kept consistent.
Our team at All About Content have more than 20 years of collective experience in understanding the wide variety of conversations that make a consumer take notice and start a connection with a brand.
We are storytellers, but also conversationalists, and in a congested world of content, it’s very important to know how to strike up a conversation with your prospective audience.
We Create Compelling Content that is based on
Attracting, Engaging & Converting
customers or audiences for our clients
HOW WE DO IT
All About Content is a tailored content marketing solution to your business goals and objectives – getting the attention of your ideal audience and prospective consumer in the spaces where they consume their media.
Attracting your ideal clients is a conundrum we understand, and via our deep understanding, know how to initiate a content marketing solution so your ideal clients reach out to you. We know how to convert visitors into leads, track the performance of monthly campaigns and close subscribers into buyers. This will be underpinned and driven by powerful content solutions!
We are committed to harnessing the power of all media when it comes to content creation and suitable adaptation – including of course social media, traditional and digital media, B2B, blogging, organic, SEO, website content management, email marketing, marketing automation, reporting, and analytics as part of our strategy to engage.
We constantly analyse what’s effective to continuously improve your strategy and get more for your marketing dollars. But, we never lose sight of your brand.
All About Content’s dedicated team of marketing experts are more than your typical account managers. Our team are with you through the process, driving business growth and delivering greater results.
CONTENT MARKETING PACKAGES FOR ANY SIZE BUSINESS
- 2 Hour strategy session to evaluate brand end to end – past / present / future.
- Brand audit covering all offline, online, social and direct to consumer (if relevant ).
- Brand evaluation top line recommendations and strategies to be able to move forward
- Implementation budget and quotation
- Copywriting, use of graphic assets, visual and audio representation of brand recommendation
Production services we provide if required includes:
- Social media (all verticals)
- Online website, landing pages & blogs
- Offline media or print, out of home & signage
- Digital media – banners, adwords etc
- Broadcast media/video – online and offline, long and short form
- Internal communication scripts – eg call centre, on hold
- PR/press releases – to industry and consumer
- Use of jingles, music & animation
Media Services we provide if required includes:
- Offline media – print, magazines, television, radio, out of home & cinema
- Online media – digital display, video, native, EDM’s & performance media
- Social media buying across Facebook, Instagram, Snap Chat & Instagram.
- Long and short form executions of EDM’s
- Video – including pre rolls, mid rolls, integrated content & CUTV.